ABOUT SQUADDIES
MILITARY INSPIRED.BUILT FOR EVERYONE.
A British lifestyle brand for curious minds, determined spirits and people who see a little adventure in the everyday.
OUR POINT OF VIEW
IT’S A MINDSET.
MAKE IT YOUR OWN.
Discipline. Resilience. Curiosity. Values that travel well beyond the military world.
Squaddies brings together military-inspired identity, practical fitness and considered everyday gear. We’re starting with a clear focus: the Get Fit to Fight digital programme and a small collection of branded merchandise.
You might be a military enthusiast, a weekend walker, someone starting a fitness routine, or simply someone who likes the style. There’s a place for you here.
Join our free email updates to follow what we’re building, discover new releases and be part of the next chapter.
MILITARY INSPIRED. OPEN TO EVERYONE.
JOIN THE SQUADDIES MOVEMENT.
Training programmes, new gear and what we’re building next. Be first to hear.